FASHION

Live With Aloha with Humu Surf!

Echo Lawrence - May 7, 2025

Whether you're paddling out or just soaking up the sun, Humu Surf has everything you need to keep your beach game strong and while supporting a brand that has the planet in mind.

Based in Hawaii, Humu Surf blends surf culture with sustainable values, offering premium surfwear and essentials that look as good as they feel, all while supporting the community.

While a lot of brands just talk about saving the planet, Humu walks the walk, participating in regular beach cleanups with the Surfrider Foundation and other coastal preservation partners! We love a brand that provides style and makes an effort in keeping our stunning beaches clean!

Here are a few Humu favorites you’ll want to toss in your beach bag ASAP:

Classic Lifeguard Hat

Stay cool and sun-safe in this timeless straw lifeguard hat, perfect for long beach days and surf breaks. A must-have for serious shade and laid-back style.

Woody Trucker Hat

This vintage-inspired trucker hat features a classic woody design and breathable mesh back. It’s your go-to for post-surf hangs and beach cruisin’.

'Live with Aloha" Beach Towel

Ultra-absorbent, quick-drying, and sustainably made — this beach towel delivers both performance and purpose.

Nautical Tote Bag

A rugged, reusable beach tote that’s ready for all your sandy essentials. Minimalist, practical, and planet-friendly.

Women's Woody Long Sleeve Performance Hoody

Lightweight, breathable, and UPF50 rated, this is the ultimate sun smart hoody for paddling out, hiking, or throwing on after a dip.

Men's Woody Long Sleeve Performance Hoody

Same breathable, performance ready design, but cut for him. Stay protected and comfortable wherever the day takes you.

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